BulBul Cream Handtowel

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Thoughtful design, clear process, real collaboration.
Swipe through to see how we work—and who we’re best suited for.

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At this point, I’d say I have a very specific Valentine’s Day philosophy. I love a romantic moment, but I’m not here for gifts that feel like a one-day event. If it can’t be worn, used, styled, or loved again come March... I’m probably skipping it.

So I pulled together a Valentine’s gift list that feels thoughtful, cozy, and actually livable. Things I’d happily give, receive, and keep reaching for long after February 14th.

Comment ‘LOVE’ and I’ll send you the full list🤍
The full blog post is live if you want the deeper reasoning behind each pick (I always go a little more detailed over there 😉).

And if you want the easiest way to shop it all, our LTK has every link (even the ones that don’t always make it to Instagram)!💌

Lately, I’ve been thinking a lot about what that really means as a designer.

Design is always meant to be collaborative — your home, your life, your vision. But somewhere along the way, collaboration can start to blur into control. When every idea is questioned, redirected, or overridden, the process stops working the way it’s meant to.

You don’t hire a designer because you don’t have taste. You hire a designer because you see something in their work. Their eye, their intuition, their ability to pull the whole picture together and get it right the first time. Honestly, you hire me because you like my interpretation of good design - the lens each designer looks through is different.

You’re not paying me to follow instructions or copy. You’re paying me to think, to edit, to push when needed, and to guide you through decisions you don’t want to second-guess a year from now. Some of my best work has stemmed from this premise.

This quote feels like a reminder (to myself and to future clients) that our purpose as designers is not to be watered down. You hired me because you trust my process, my experience, and my perspective. When that trust is there, the result is always stronger, more thoughtful, and something you’ll love for years instead of regretting. Remember good things always come when you accept that pushing yourself out of your comfort zone is when the magic happens. Recently, one of my clients said- “This is so me, but way better than I ever could have imagined.” This made my heart sing.

If you’re someone who wants to feel supported, heard, and guided (not overwhelmed) that’s exactly where the magic happens❤️