Have you heard of the Rich Ranch trend? If you haven’t, it’s time to get acquainted because this style is everywhere in 2025, and we’re completely obsessed. Think Ralph Lauren meets Yellowstone meets classic western glam. It’s all about effortless luxury—where rugged, timeworn elements meet refined, curated interiors.
There’s something deeply nostalgic about the Rich Ranch aesthetic. It channels the charm of a well-loved saddle, the history of reclaimed wood, and the warmth of heirloom textiles, all while feeling incredibly fresh. It’s luxurious, yes—but never pretentious. Instead, it’s a lived-in, well-traveled kind of beauty, filled with pieces that feel like they’ve been passed down through generations, even if they’re brand new.
Shop the Look
Click here to shop all the Rich Ranch essentials on LTK.
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Where Would We Design a Rich Ranch Home?
If we could take this aesthetic anywhere, where would it be? We dream of designing homes in some of the most breathtaking landscapes—places where this aesthetic feels right at home. Maybe it’s a Montana lodge nestled in the mountains, a New Mexico adobe steeped in history, or a Wyoming retreat overlooking endless open skies.
Want to know where we’re dreaming up next? Follow us on Instagram for the reveal of our next Rich Ranch-inspired project.
What Is the Rich Ranch Trend?
While Western-inspired interiors have been around for decades, Rich Ranch is the more polished, elevated version of the look. It’s not just about cowboy hats and horseshoes—it’s about embracing organic materiality, layering textures, and creating spaces that feel both grand and grounded.
Imagine a living room with a worn leather sofa, soft wool kilim rugs, dark-stained wood furniture, and walls finished in smooth plaster or earthy limestone. Add in vintage silver accessories, handwoven textiles, and a touch of equestrian influence, and you have the essence of Rich Ranch. It’s a perfect balance of masculine and feminine, rugged and refined. Need some visuals to really nail in on this trend? Take a look at our Pinterest Board dedicated to this vibe.
Armoire / Three-Legged Chair / Navy Flush-Mount / Longhorn Skull / Mohair Sofa / Hide Rug /
Pair of Leather Chairs / Brass Sconce
Why Is Everyone Obsessed with This Look?
There’s a reason why Rich Ranch is trending—it speaks to a desire for spaces that feel warm, lived-in, and full of character. We’ve seen a major shift toward interiors that feel personal and storied, rather than overly curated and minimalist. Rich Ranch delivers on that, offering an aesthetic that feels casual and approachable while still embracing an elevated, designer-worthy feel.
A big part of this trend’s appeal is its connection to nature. Materials like limestone, reclaimed wood, and terracotta bring a sense of organic warmth, while vintage textiles and handcrafted details make spaces feel layered and rich. It’s a return to interiors that prioritize craftsmanship over fast trends—a movement we can all get behind!
Pendant / Banquette / Dining Table / Antiqued Mirror / Leather Armchair / Turkish Rug
How to Get the Rich Ranch Look in Your Home
The best part about Rich Ranch? You don’t need an actual ranch to make it work. Whether you live in a city apartment, a suburban home, or a countryside retreat, this trend is surprisingly adaptable. Here’s how to bring it into your space:
1. Start with a Warm, Earthy Color Palette
Rich Ranch interiors are all about warmth—think rich browns, deep reds, warm neutrals, and touches of black for contrast. The goal is to create an inviting, cozy atmosphere that feels like a retreat.
2. Incorporate Natural Materials
This is a trend that thrives on organic textures. Reclaimed wood beams, stone fireplaces, leather furniture, wool rugs, and linen upholstery all play a key role in creating that lived-in, timeless feel. Avoid anything too shiny or modern—patina is your best friend here.
3. Layer in Western-Inspired Textiles
This is where the fun really starts. Handwoven kilims, Navajo-inspired prints, vintage wool blankets, and intricate embroidery all add depth and authenticity to the look. Use them on your floors, furniture, and even walls to bring in that rich, layered feel.
4. Balance Rustic with Refined
One of the key differences between classic Western decor and Rich Ranch is the element of refinement. While you want those rustic touches, they should be paired with more polished pieces—think sleek lighting, antique silver accents, or elegant drapery to soften the space.
5. Mix Old and New
The best Rich Ranch interiors feel collected over time. Vintage finds, antique furniture, and artisanal pieces give a space that “always been there” charm. Look for heirloom-quality furniture, estate-sale silver, and well-loved leather pieces to mix in with new decor.
Striped Kilim Rug / Leather Armchair / Pewter Goblets / Iron + Glass Coffee Table / Dove Sculpture / Quilt /
Match Print / Hand-Knotted Rug / Surface Mount
Is Rich Ranch Controversial?
Like many rustic design styles, the Rich Ranch aesthetic can stir up some debate. Historically, Western-inspired interiors have leaned heavily on fur, taxidermy, and trophy hunting elements—but there are plenty of ways to achieve the look without these more controversial components.
I recommend swapping out real furs for high-quality faux alternatives, and tons of antlers!
Rich Ranch in Fashion—Because It’s All Connected
I always say that fashion and interiors are deeply intertwined—one always influences the other. And lately, I’ve been seeing the Rich Ranch aesthetic all over fashion, too.
Think vintage denim, buttery suede jackets, concho belts, and Western boots—but styled in a way that feels fresh and modern, not costume-y. The same way this trend pulls from the past but refines it for today, it’s happening in closets too.
Western Belt / Fringe Jacket / Denim Button-Up / Blouse / Sherpa Pouch / Straw Cowboy Hat / Western Mules /
Studded Kitten Heels / Turquoise Necklace
If you love that classic Western-meets-luxury aesthetic in fashion, you’ll probably love it in interiors too. The crossover between equestrian elegance, Americana nostalgia, and effortless layering makes it feel so right.
Shop the Look
Ready to bring Rich Ranch into your home? We’ve pulled together a full shopping list so you can get the look yourself. From furniture to decor, these picks will help you nail the aesthetic while keeping it timeless.
Click here to shop it all + more on LTK!
Let us know—are you loving the Rich Ranch trend as much as we are? Tell us how you’re styling it in your space!
