Design
The Rich Ranch Trend:
The Rich Ranch Trend:
Why We Can’t Get Enough of It
Have you heard of the Rich Ranch trend? If you haven’t, it’s time to get…
get inspired
#clouzhouzfollow along
@clouz_houz
A look inside our design services and how we support our clients (from start to finish):
Thoughtful design, clear process, real collaboration.
Swipe through to see how we work—and who we’re best suited for.
Inquire via the link in bio when you’re ready
This fireplace was… a lot 😅 Demo always looks scary before it gets good. We’re officially past the messy part and heading into all the exciting details—follow along as this space starts to come to life!
At this point, I’d say I have a very specific Valentine’s Day philosophy. I love a romantic moment, but I’m not here for gifts that feel like a one-day event. If it can’t be worn, used, styled, or loved again come March... I’m probably skipping it.
So I pulled together a Valentine’s gift list that feels thoughtful, cozy, and actually livable. Things I’d happily give, receive, and keep reaching for long after February 14th.
Comment ‘LOVE’ and I’ll send you the full list🤍
The full blog post is live if you want the deeper reasoning behind each pick (I always go a little more detailed over there 😉).
And if you want the easiest way to shop it all, our LTK has every link (even the ones that don’t always make it to Instagram)!💌
Lately, I’ve been thinking a lot about what that really means as a designer.
Design is always meant to be collaborative — your home, your life, your vision. But somewhere along the way, collaboration can start to blur into control. When every idea is questioned, redirected, or overridden, the process stops working the way it’s meant to.
You don’t hire a designer because you don’t have taste. You hire a designer because you see something in their work. Their eye, their intuition, their ability to pull the whole picture together and get it right the first time. Honestly, you hire me because you like my interpretation of good design - the lens each designer looks through is different.
You’re not paying me to follow instructions or copy. You’re paying me to think, to edit, to push when needed, and to guide you through decisions you don’t want to second-guess a year from now. Some of my best work has stemmed from this premise.
This quote feels like a reminder (to myself and to future clients) that our purpose as designers is not to be watered down. You hired me because you trust my process, my experience, and my perspective. When that trust is there, the result is always stronger, more thoughtful, and something you’ll love for years instead of regretting. Remember good things always come when you accept that pushing yourself out of your comfort zone is when the magic happens. Recently, one of my clients said- “This is so me, but way better than I ever could have imagined.” This made my heart sing.
If you’re someone who wants to feel supported, heard, and guided (not overwhelmed) that’s exactly where the magic happens❤️
When we created our Design Guides, it wasn’t about offering a “budget workaround” or a one-size-fits-all look. We built them using the same exact process we use for our clients and our own homes.
Because the goal has never been to make your home look like ours. Or anyone else’s.
Your lifestyle is unique. Your space is unique. And your home should feel that way too.
What we are noticing lately is this:
Most people know the vibe they’re drawn to... but get stuck when it comes to decision-making.
What to actually buy. How big it should be. How to mix styles without it feeling chaotic. How to commit and not second-guess every choice.
So we’re toying with the idea of taking the guides a step further. Diving deeper into how to implement the styles, how to mix and match them, and sharing more of the behind-the-scenes designer thinking that usually stays in client work.
Would that be helpful? Would you want more guidance beyond just the shop links?
If you’re curious about our Design Guides (or want us to explain them further), comment ‘GUIDE’ and I’ll send you the link.
If you’re new here, this feels like a good place to properly say hi!
I’m Allison, the principal designer behind Clouz Houz! And Derrick (my husband) is love of my life/business partner, project manager, general contractor, problem-solver, and the one reminding me (daily) that everything takes longer than I want it to.
We started Clouz Houz just over two years ago in the PNW, building a business we’re incredibly proud of. We specialize in new builds, home remodels, and furnishings — spaces meant to be lived in, loved hard, and layered slowly.
And now... we’re doing it all again in a completely new part of the country.
Owning a business is hard.
Moving across the country is hard.
Living inside your own renovation while juggling real life + client work? Also hard.
Some days I feel excited and inspired by the vision. Other days I feel bummed by the dust, the debris, and the half-finished rooms. We’re living through the mess (literally) and it’s not always cute or Instagram-ready.
Can anyone else relate to loving the idea of a remodel... but struggling through the middle of it?
This chapter has been stretching, humbling, and exhausting... but also full of growth! We’re excited for this new season, for experiencing life in a new way, and for slowly turning this house into a home (emphasis on slowly)!
If you’ve been here for a while, thank you for sticking with us If you’re new, welcome - we’re really glad you’re here🤍
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